Privacy Policy

Effective date: September 7, 2026
Last updated: September 7, 2026

Who we are

Reservation Centre LLC is an independent travel agency.

Our operating address is:

Reservation Centre LLC
1145 E 35th Street Apt 7K
Brooklyn, New York 11210
United States

We sell airline tickets to customers in the United States.

We are not an airline and are not affiliated with any airline. We act as an intermediary between travelers, airlines, global distribution systems, and other travel service providers.

Our website and services are intended for residents of the United States.

Our main telephone number is +1 (800) 969-2573.

At present, all flight bookings are completed by telephone. Our website includes fare-search and quote-request functions and an online checkout, but we do not currently collect payment through the website and users do not create accounts.

We may enable online bookings or online payments in the future. If we do, the categories of booking and payment information described in this policy may also be collected through the website. We will update this policy if our online booking, payment, or data-handling practices materially change.

We do not buy or sell personal information.

We do disclose personal information to service providers and other third parties when necessary to operate our business, process travel reservations and payments, communicate with customers, analyze our website, and measure our advertising. Those disclosures are explained below.

What we collect on the website

Information collected automatically

When you visit our website, Google and Microsoft technologies operating through our website may collect:

• your IP address;
• approximate location derived from your IP address;
• device information;
• browser information;
• pages you view;
• time spent on pages;
• scroll activity and scroll depth;
• the website, advertisement, or other source that referred you to us;
• cookies and similar device identifiers; and
• information about how you interact with the website.

We use:

• Google Analytics 4 — G-R4Q9JDG500
• Google Ads — AW-17341636225
• Microsoft Clarity

These technologies are implemented through our website tracking setup, including Google Tag Manager container GTM-KLTRKG5L.

Website interaction events

We record certain website events to understand how visitors use our site and whether our advertising leads to calls and bookings.

These events include:

search_submitted — when you use our fare-search box.

fare_shown — when a fare is displayed. This event may include the origin and destination airport codes, travel dates, number of passengers, trip type, fare quoted, and airline.

fare_card_click — when you click or tap a displayed fare.

scroll — information about how far you scroll on a page.

user_engagement — information about engagement with the website.

phone_call_click — when you tap a telephone number. This event may include the text of the telephone link, its URL, and where the link appeared on the page.

group_quote_submit — when you submit our group quote request form.

These events may be associated with cookies, device identifiers, and other information about your visit collected by Google or Microsoft.

Group quote request form

Our group quote request form collects:

• name;
• telephone number;
• email address;
• preferred time to be contacted; and
• anything you choose to enter in the comments box.

We use this information to contact you about your requested travel quote.

The information is sent to us by email and is also stored in a database hosted through Hostinger.

We retain group quote form information for one year.

You do not need to create an account to use the form.

What we collect on the phone

When you call us, we collect information relating to the call, including:

• the caller's telephone number;
• the date and time of the call;
• call duration; and
• the content of the conversation.

Our telephone calls are recorded.

Callers hear a recorded notice informing them that the call is being recorded.

We retain call recordings for one year.

If you make a booking, we may also collect:

• passenger names;
• dates of birth or passenger ages where required by the airline;
• flight itinerary and travel dates;
• telephone numbers;
• email addresses and other contact details; and
• payment card information needed to issue the ticket.

If you book travel for another person, including a child, we may collect that person's passenger information from you.

Payment card information

When you provide payment card information to us by telephone, we use it to complete your travel transaction.

We use Authorize.Net, ARC-related payment and settlement systems, airlines, and their payment systems to process payment card transactions, depending on the transaction.

Payment card information processed through these systems is protected by the security controls applicable to those systems, including PCI DSS requirements and applicable encryption and secure-transmission controls.

Authorize.Net maintains PCI DSS compliance and uses security measures designed to protect payment information processed through its systems.

ARC-related payment systems and participants handling cardholder data are also subject to applicable PCI DSS requirements.

Reservation Centre LLC does not separately store full payment card numbers in its own database, CRM, email, spreadsheets, paper records, or call notes.

Where payment card information needs to remain available for a booking until travel is completed, it remains within the applicable payment, airline, ARC, GDS, or related secure system rather than being separately stored by Reservation Centre LLC.

We do not retain CVV, CVC, CID, PIN, or similar sensitive authentication information after payment authorization.

We do not currently collect payment card information through our website.

If online payments are enabled in the future, payment information may be collected and transmitted through the applicable payment-processing system. We will update this policy if that process materially changes how payment information is handled.

Cookies and tracking

Our website currently uses analytics and advertising technologies without displaying a cookie consent banner.

Google Analytics, Google Ads, and Microsoft Clarity may use cookies, device identifiers, tags, and similar technologies when you visit our website.

You can control some of this collection through your browser and through tools provided by Google and Microsoft.

Blocking cookies or changing advertising settings may reduce some tracking, but it may not prevent every type of measurement.

For example, an offline conversion that we later send to Google Ads does not depend only on whether your browser accepts advertising cookies.

How we use your information

We use the information described in this policy to:

• operate our website and fare-search functions;
• display flight information and fares;
• respond to group quote requests;
• contact people who ask us to call them;
• answer telephone inquiries;
• search for, arrange, and issue airline tickets;
• communicate with travelers about bookings;
• process payments needed for ticketing;
• service existing travel reservations;
• understand how visitors use our website;
• review session recordings and heatmaps to improve website usability;
• measure telephone calls and other conversions generated by our advertising;
• determine whether an advertisement resulted in a booking;
• measure the value and effectiveness of our advertising; and
• maintain records relating to transactions and customer service.

We do not buy or sell personal information.

Who we share it with

We disclose information to third parties for the purposes described below.

These disclosures do not mean that we sell your personal information.

Google Analytics

Google receives website and interaction information through Google Analytics 4.

This may include:

• IP address and approximate location;
• device and browser information;
• pages viewed;
• engagement information;
• referring source;
• cookies or device identifiers; and
• the website events described above.

Google may associate information received from our website with other visitation information that Google Analytics collects, subject to Google's applicable terms and privacy practices.

Google Ads

Google receives information through our Google Ads technologies for advertising and conversion measurement.

We also upload offline telephone conversion information to Google Ads.

When a telephone call results in a booking, the information provided to Google may include:

• the caller's telephone number;
• the exact time of the telephone call; and
• the value associated with the booking or conversion.

Google uses this information to match the booking or conversion with advertising interactions and to help determine which advertisements generated customers.

This means that we disclose a customer's telephone number to Google for advertising conversion measurement.

We do not sell the customer's telephone number or other personal information to Google.

Microsoft Clarity

Microsoft receives website and interaction information through Microsoft Clarity.

We use Clarity for session recordings and heatmaps.

A Clarity session recording can show how a visitor moved through our website, where the visitor clicked or tapped, how far the visitor scrolled, and how the visitor interacted with page elements.

Vonage

We use Vonage to receive and handle telephone calls.

Call-routing information, caller telephone numbers, call times, duration, and other information necessary to provide the telephone service may pass through Vonage.

Google Workspace

We use Google Workspace for business email.

Information sent to us by email, including information delivered from our group quote request form, is processed through Google Workspace.

Hostinger

We use Hostinger to host the database in which information submitted through our group quote request form is stored.

This may include:

• name;
• telephone number;
• email address;
• preferred callback time; and
• comments.

WhatsApp

Our agents sometimes communicate with customers through WhatsApp when the customer agrees to communicate that way.

If you communicate with us through WhatsApp, your telephone number and communications are transmitted through WhatsApp and are also subject to WhatsApp's privacy practices.

Airlines and global distribution systems

We provide airlines and global distribution systems with passenger and itinerary information necessary to search for, reserve, issue, and service airline tickets.

This may include:

• passenger names;
• dates of birth or ages when required;
• itinerary information; and
• contact details.

Authorize.Net, ARC, airlines, and payment systems

We use Authorize.Net, ARC-related systems, airlines, and applicable payment systems to process payment card transactions.

These parties receive payment information as necessary to:

• authorize and process transactions;
• issue tickets;
• settle payments;
• address fraud or disputes; and
• service the travel transaction.

We do not sell payment card information.

Your choices and opt-outs

You can configure your browser to block or delete cookies and similar technologies.

You can use Google's Google Analytics Opt-out Browser Add-on to prevent your browser from sending visit activity to Google Analytics.

You can use Google's advertising privacy controls or My Ad Center to control certain advertising-personalization settings.

You can use Microsoft's privacy and advertising opt-out controls to limit certain Microsoft tracking.

You may choose not to submit our group quote request form.

You may choose not to communicate with our agents through WhatsApp.

These tools may not prevent all forms of conversion or transaction measurement.

For questions about personal information controlled by Reservation Centre LLC, contact:

privacy@reservationcentrellc.com

Your rights

You may contact us to request:

• information about personal information we hold about you;
• a copy of personal information associated with you;
• correction of inaccurate personal information; or
• deletion of personal information associated with you.

Send requests to:

privacy@reservationcentrellc.com

Please provide enough information for us to identify the relevant customer, call, or booking and to verify that the request relates to you.

We may need to retain certain information where it remains necessary for an active travel transaction or where retention is required or permitted for legal, accounting, payment, chargeback, fraud-prevention, airline, dispute-resolution, or other legitimate recordkeeping purposes.

If an applicable state privacy law provides you with additional rights, we will handle qualifying requests in accordance with that law.

Data retention

We use the following retention practices:

Group quote requests: retained for one year.

Telephone call recordings: retained for one year.

Google Analytics 4: user-level and event-level data is retained for 14 months, based on our Google Analytics 4 data-retention setting.

Full payment card numbers: Reservation Centre LLC does not separately store full payment card numbers in its own systems. Where card information needs to remain available until travel is completed, it remains within the applicable payment, airline, ARC, GDS, or related system.

CVV, CVC, CID, PIN, and similar authentication information: not retained after payment authorization.

Passenger and booking records: we do not currently apply a fixed retention period after travel is completed.

Google Workspace customer email: we do not currently apply a fixed retention period.

Google Ads, Microsoft Clarity, and other service-provider data: retention is also governed by the settings and retention practices of the applicable provider.

We retain other business information as needed for the purpose for which it was collected and for applicable operational, transaction, accounting, fraud-prevention, chargeback, airline, regulatory, or legal requirements.

Security

We use payment-processing systems that are subject to PCI DSS requirements.

Authorize.Net maintains PCI DSS compliance and uses security measures designed to protect payment information processed through its systems.

ARC and applicable airline and payment systems use payment-security controls and are subject to the security requirements applicable to their roles.

Reservation Centre LLC does not separately store full card numbers outside the applicable payment, airline, ARC, GDS, or related systems.

We do not retain CVV, CVC, CID, PIN, or similar sensitive authentication information after payment authorization.

No Internet, telephone, payment-processing, or electronic storage system can be guaranteed to be completely secure.

Children

Our website and services are not directed to children under 13.

We do not knowingly collect personal information directly from anyone under 13 through our website.

Adults may book airline travel for children.

When an adult books travel for a child, we may collect the child's:

• name;
• age or date of birth;
• itinerary; and
• other passenger information required by the airline.

This information is provided to us by the adult making the booking and is used to arrange and service the child's travel.

If you believe a child under 13 has submitted personal information directly to us, contact:

privacy@reservationcentrellc.com

California and other state residents

Some U.S. state privacy laws provide residents with additional rights concerning personal information.

These laws generally apply only when a business meets specified revenue, consumer-volume, data-processing, or other statutory thresholds.

Reservation Centre LLC's annual revenue is below the current California Consumer Privacy Act revenue threshold. Based on our current size and data volumes, we also do not meet the applicable threshold involving 100,000 California consumers or households.

We therefore do not currently believe Reservation Centre LLC is subject to the CCPA based on those thresholds.

We do not buy or sell personal information.

We nevertheless allow consumers to request access to, correction of, or deletion of personal information as described in this policy, whether or not a particular comprehensive state privacy law technically applies.

We disclose information to service providers and other third parties for analytics, advertising measurement, communications, payment processing, and fulfillment of travel transactions as described in this policy.

Some state privacy laws use specific legal definitions for terms such as "sale," "sharing," "targeted advertising," or "cross-context behavioral advertising." The legal treatment of services such as Google Ads, Google Analytics, and Microsoft Clarity may depend on the applicable law and how the service is configured.

If a state privacy law applies to Reservation Centre LLC and provides you with additional mandatory rights, we will process qualifying requests as required by that law.

Privacy requests may be sent to:

privacy@reservationcentrellc.com

Changes to this policy

We may update this Privacy Policy when our website, booking process, service providers, payment systems, or data practices change.

When we update it, we will change the Last updated date at the top of this page.

If we begin collecting payments directly through the website or materially change the personal information collected through online checkout, we will update this policy to reflect those practices.

How to contact us

For privacy questions or requests for access, correction, or deletion, contact:

privacy@reservationcentrellc.com

Reservation Centre LLC
1145 E 35th Street Apt 7K
Brooklyn, New York 11210
United States

Telephone: +1 (800) 969-2573